Ever since Unity first announced its plans for a new runtime install fee, it’s been trying to put flex tape over it with clarifications and responses. Now, it looks like there may be some backpedaling on the horizon. To some extent, at least.
According to Bloomberg journalistJason Schreier, Unity may opt to cap its upcoming – andhighly unpopular– new fees at 4%.
We have heard you. We apologize for the confusion and angst the runtime fee policy we announced on Tuesday caused. We are listening, talking to our team members, community, customers, and partners, and will be making changes to the policy. We will share an update in a couple of…
The report goes on to say that this would be for studios/games that are making over $1 million, and that installs won’t be retroactively counted. On top of this, installs will be calculated based on a “a developer’s self-reported data rather than Unity’s own nebulous estimate methodology.”
What’s the big deal?
A week ago, Unity performed an almost impressive display of self-immolation by introducingRuntime Feesas part of its new pricing plan. The policy goes into effect on June 18, 2025, and will mean that studios that have built games through Unity will have to pay a monthly fee for every new install.
This caused an immediate outcry from the community, with developers swearing off the company and its products. While Unity did try to clarify that this fee wouldn’t affect the vast majority of game companies, the announcement was met with an enormous amount of derision and backlash.
There have been previous attempts to undo some of the damage. Recently,Unity issued an apologyand said it would look into “making changes to the policy.” While there’s been no official word yet, Schreier’s report gives some indication that the company may now have finally grasped the enormity of its own public flogging.
