Summary
Sega’s Ryu Ga Gotoku (RGG) Studio has been releasing entertaining promotional materials forLike A Dragon: Infinite Wealth, which include snippets of the game’s features and the antics ofprotagonists Kasuga Ichiban and Kazuma Kiryu, and even an ad starring American comedian Druski. It also partnered with some content creators to showcase the first few hours ofInfinite Wealth, like UpUpDownDown’s Austin Creed and most recently, Twitch and Kick streamer xQc.
RGG Studio announced the partnership with xQc on Twitter as he previewed the opening segment of the game on his Twitch channel. However, manyLike A Dragonfans criticized RGG Studio’s partnership, with many saying that xQc was the “worst choice” because of his controversial reputation and alleged lack of knowledge about the franchise. There were also clips circulating online where the streamer seemed unaware thatLike A Dragon: Infinite Wealthwas a turn-based game.
xQc is well known for playingGrand Theft Auto Online, where he role-plays with other content creators.
From a marketing standpoint, it makes sense for RGG Studio to tap xQc because he isone of the biggest streamers on Twitchand Kick. His reach would help bolsterLike A Dragon: Infinite Wealth’s hype before it launches later this week. But it’s also understandable why many people are up in arms because xQc has been involved in many controversies and made questionable statements in the past. Even whenLike A Dragonfans look past his controversies, they still seemed to believe that xQc was disinterested inInfinite Wealthbased on his stream.
While the partnership with xQc may affect how some gamers perceiveLike A Dragon: Infinite Wealth, it’s unlikely that it will affect the game’s sales once it launches. TheYakuzaandLike A Dragonfranchise has been well-received so far, and withKiryu coming back forLike A Dragon: Infinite Wealth, many fans are excited to see how the story will turn out.
