KPop Demon Hunterscontinues to set new records in music and streaming numbers, but its next release could determine Netflix’s plans for its future. Netflix often produces an original TV show or film that emerges from its extensive portfolio of content and captures people’s attention. However,the popularity of its recent animated hit is unprecedented, both for the streaming service and in music.
The Sony animated film centers around a trio of K-pop stars who fight demons physically and through catchy pop music. Since its release in June,KPop Demon Huntershasbecome the most-watched animated Netflix film ever, and the second-most watched film of all time. The film’s soundtrack has also soared on the charts, breaking records for K-pop and fictional musical groups.
The show-stopping number"Golden" recently peaked at No. 1 on the Billboard Hot 100, becoming the first song by a fictional band to reach that milestone.KPop’s soundtrack is also performing well, reaching No. 2 on the Billboard 200. After all this success, Netflix is developing new projects that will expand the franchise, and its next release may affect how audiences watch it.
KPop Demon Hunters' Theatrical Sing-Along Versions Could Change How Netflix Releases Future Sequels
Capitalizing on its wildly successful streaming run,Netflix is bringing a sing-along version of the film to select theaters for theKPop Demon Hunters A Sing-Along Event.On August 23 and 24, fans of the film and soundtrack can join one another in theaters, singing along to many ofDemon Hunters' biggest hits, like “Golden,” “Free,” and “Soda Pop.”
This move is a no-brainer for Netflix, especiallysince the film’s success is closely tied to its infectious soundtrack. However, this is more than just a gimmick, as it is also an experiment to see if audiences will show up to theaters to see this franchise. Netflix is still resistant to giving its films wide theatrical releases, butKPopcould force its hand.
While Netflix hasn’t officially revealed itsplans for theKPop Demon Huntersfranchise, it was reported that it’sconsidering two more sequels for a full trilogy, and a rumored live-action remake. If the sing-along showings are hits, Netflix would be forced to consider releasing these films in theaters, as the streamer would be missing out on an incredibly profitable opportunity.
Netflix primarily generates revenue off subscription services, not the movies it creates for the service. While people would return to the streamer for this franchise, it’d be a disservice to the filmmakers and audience members who want to see it in theaters.KPop Demon Huntersis just starting as a franchise, but it could be more than just another piece of content that’s available to stream.
