Nintendo is capitalizing on the immense success of itsSwitchconsole by using it to promote the kid-friendlyNintendo Laboplatform. This limited edition console looks like the offspring of a Labo cardboard kit and the portable Switch, and it’s strangely irresistible. Unfortunately, as of yet Nintendo has no plans to sell the special edition Switch, instead offering it as a prize for a handful of talented Labo innovators.
The changes to this special edition Switch console are entirely aesthetic. Aside from the cardboard color and textured accents, as well as the dock’s Nintendo Labo branding, it’s just a regular Switch. That being said, the exclusivity alone should be enough to encourage Labo owners to try their chances.
For North American contestants, the Nintendo Labo Creators Contest will begin accepting entries on July 19 and end August 20. To enter, contestants will need to come up with an original Labo creation that fits into one of two categories: a musical instrument or “gaming experience.” The inventors can show off their creations via YouTube and share the video with Nintendo for their shot at the cardboard-themed Switch console.
In Europe, the rules are slightly different. Entries will be divided into three distinct categories, including one specifically for children under the age of 12. Winners of each category, both in North America and in Europe, will receive the complete special edition console, while runner-ups will get the cardboard-themed Joy-Con set.
Theannouncement of the Nintendo Laboin January was the spur of a diverse range of reaction, from anticipation to skepticism. For many gamers, especially those of an older generation, the core premise of Nintendo’s cardboard kits remains a mystery. This contest is likely Nintendo’s attempt to sway skeptical Switch owners toward the Labo and work toward erasing its stigma as a child’s toy.
